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SLIDER: 1923 Saoutchik advertisement

This fold-out advertisement from the Omnia magazine displays patented “Transformable” coachwork in its three forms, mounted on different chassis.  On the left is the 4-light saloon on an unknown chassis, in the middle a 6-light saloon on an Hispano-Suiza chassis, and on the right is a “Cabriolet” (on a Voisin chassis?  Perhaps.)  The “Transformable” name stands for convertible – and each example here can be so changed to some degree.  The left-hand image contains the caption “Uncovered, the windows form windscreens”  This possibly means that the top can be lowered, and the side windows provide protection from the wind.  The middle image contains the caption “Six seats facing forwards”, and the information at the extreme left of the advertisement confirms that two of these are jump seats.  The right-hand image is captioned “The windows, when raised, form windscreens.”  This probably indicates that the three windows (front and two sides) of the rear compartment can be lowered, or raised to protect passengers from the wind.

Whether our suppositions are correct or not, this is a beautiful advertisement that we could not resist.


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